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They know it.
Client: Calvo Tuna
Agency: Mccann Madrid
Film. 360 campaign. Concept. Execution.

“You cannot sneak anything past an eagle-eyed mom. They see, hear, taste, touch, and smell all. They show a sixth sense to sniff out the family’s truths and secrets. And, of course, they know whether a canned tuna brand is the best quality Yellowfin tuna.”


                                                                                        
Tim Nudd (Ad Age)







 

Featured at lovethework.com

Social Media Results
The campaign went viral, gaining 20,000 YouTube views daily,
boosting Facebook fans by 16,319%, and adding 100,000 new followers
(Source)

El Sol 2013
Gold | TV Food Bronze
Bronze | Radio “keys”

Club de Creativos Spain
Silver | Ideas
Silver | Execution
Finalist | TV Ideas
Finalist | TV Execution
Finalist | Radio Ideas

El Ojo de Iberoamérica
Gold | Film
Gold Best Local Television Spain
Gold Best Local Radio Spain

Fiap 2013
Gold | TV
Bronze | Radio
Silver | Audiovisual Production Techniques

Laus
Gold | Spots

Ampe
Gold | Television
Silver | Campaign

Premios Eficacia 2013
Bronze | Business Communication