Skin Compliments
Nivea Men Anti-Age Power Serum
Client: Nivea Global.
Agency: Publicis One Touch Hamburg
360 Global Campaign.Film. Earned PR. Social. Activation.
A man might compliment another man on his car, a sharp pair of trainers, his new house, or even his golf swing. But unlike women, men rarely comment on each other’s skin. Until now. The new Nivea Men Anti-Age Serum is so effective at reducing dark spots and giving younger-looking skin that men will start noticing—and actually complimenting their mates.
I had the chance to create a global integrated campaign for Nivea Men, including TV ads, DOOH, social content, and a hidden camera experiment. The campaign really took off, driving sales, boosting brand love and organic reach, and earning global recognition for challenging traditional male stereotypes and getting men talking about skincare.
Cannes lions
Featured at
www.lovethework.com
Effie Awards Finalist
2024
Europe Multi-Market FMCG
Featured at
www.effie.org
Social media results
44.2 million boosted impressions and
a 5.2% lift in awareness on TikTok alone.
National Compliment Day: ︎
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Social media results
44.2 million boosted impressions and
a 5.2% lift in awareness on TikTok alone.