Corona needed a unified global approach to PR and social for its Sunsets Festival editions in the UK and Italy. We created a dreamy, golden-hour-inspired visual world and a consistent tone of voice that brought the experience to life across platforms—celebrating spontaneous, feel-good moments of relaxation, and connection with friends.

I led the asset creation and rollout across social, ensuring everything felt cohesive, sunset-y, and on-brand. I was also on-site in both Italy and the UK, overseeing live content production and capturing the vibe as it happened—while cheekily making the most of the VIP area (sustainably, of course).