We brought Bentley’s festive spirit to life in 2021 with a campaign that celebrated the brand’s commitment to becoming the world’s most sustainable luxury carmaker, featuring a limited-edition set of 12 handcrafted Christmas decorations or “Sustainabaubles.” Secretly designed by in-house apprentices and crafted in collaboration with artisans at Crewe, each jewel-like piece was made from upcycled materials such as veneer offcuts and interior components. The decorations were then auctioned through UK retailers to support charitable causes, giving fans a chance to own a unique symbol of Bentley’s innovative and sustainable approach to the holidays.