I led the global launch and brand repositioning of Allegra® — a bold, science-meets-humour campaign built around a simple idea: Allegra is a No-Brainer, because it’s allergy relief with 0% Brain Interference. We created a distinctive global platform with a fresh visual identity, new tone of voice, and 172+ assets rolled out across 20+ markets. At its core are the Brainees — three animated brain cells who shows what really happens in your brain when you choose Allegra® over drowsy alternatives.

I oversaw the campaign end-to-end — from concept and creative development to storytelling, tone, and 3D production — collaborating closely with teams in Spain, the UK, and the brilliant sweedish animation studio Naive.